Protocol FAQ
The questions campaign buyers ask.
You can, and the market does, which is how $15B a year gets spent blind. Paying a KOL directly buys a post. It does not buy attribution, quality verification, sybil filtering, or any proof that the community traded. The infrastructure is the product: a KOL discovered on Zaps and paid off-platform delivers a tweet, not a report.
Three layers, independently. Per-trade checks hard-zero the wash signatures: same-minute round trips and fee-dodging trades. Behavioral clustering filters coordinated wallet farms before rewards compute. And the Post-Reward Sell Check prices dump-and-run behavior into future eligibility. Each layer catches what the others miss, and all three publish into your report.
Verified volume by clan, the wallet quality distribution of participants, the sybil rate caught and filtered, and post-distribution sell pressure. Public and onchain. See Attribution & proof.
Automatically. Your budget is escrowed at launch, rewards distribute at campaign end weighted by verified activity, and the platform commission is taken automatically. No invoices, no manual payouts, no intermediaries holding funds.
You choose. The minimum clan tier parameter targets your campaign: top tiers for maximum volume, emerging tiers for hungrier communities at better rates. Different campaigns on the same token can target different tiers over time.
Your reward budget plus the platform commission on it. There is no listing fee and no retainer: the budget you escrow is the spend, and the report shows where every unit of it landed.
The campaign engine opens with partner campaigns first, self-serve after. For an early campaign: ajay@zeru.finance.